Maggie Peng

NADA Art Fair

New Art Dealers Alliance (NADA) hosts an art fair at the Ice Palace, a 50,000 sf film studio. The layout of the space required eighty five equal sized booths, which we laid out in simple rows within six distinct studios. An indoor/outdoor space was created to house the publications for this year’s fair. To create a mix of a newstand and individual booths for publishers, we created a temporary landscape for reading and lounging. Using an off-the-shelf system of different sized plywood shipping crates, we created display stands that are at once display surface and storage for stock. Taking cue from graphics used in shipping, the names of publishers are stenciled on the crates, highlighted at each booth for identification. Foam seats placed on top of concrete blocks  are wedged in between crates offering an informal spatial relationship for browsing.