Maggie Peng

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Belle by Sigerson Morrison

A new retail environment was designed as an essential part of a branding campaign for Belle by Sigerson Morrison. Working with a new logo and identity package designed by Work In Progress, a fluid and dynamic “ribbon” was introduced as the system for display that generates different heights of shelves. The wall textures of mirrors and custom gold embossed wallpaper reflect the ephemeral and enigmatic spirit of the brand.